Our Story – No Ordinary

Our Story

My Story

My why! A non toxic, peaceful and forward thinking planet that could harness what the earth had already given to us.

Having been in the hair industry for over 20 years, I have seen so many big brands dominate the hair care market, with none of the smaller, more ethical or moral businesses even getting a 1% share. This was twinned with my frustration at struggling to find a company that produced a product committed to using as many natural ingredients as possible, but one that didn’t aggravate my already allergy prone skin – which some say has been caused by using toxic, chemical based products in the past.
After testing many variations at home over many years –researching the best ingredients, reading many books and recipes – I finally found a combination that not only worked for me but that was effective on hair, skin and body. And that was also safe for the planet.
I felt that if I were to start my own product range, I needed to understand the importance of each and every ingredient – how and why they mattered. Having changed careers from a chef to a hairdresser as a teenager, I had the belief that I could do anything I put my mind to.The main reason I am so passionate about using plant based ingredients is because they work in harmony with your own body. Instead of masking the problem, the ingredients in our products balance out the hair and skin, leaving naturally glossy, naturally healthy results. They also show up any areas for concern so that the user can take the proper steps towards repair when hair or skin has been damaged by heat or a chemical process.

No Ordinary has been born from a passion for change in our industry. The salon hair care market is worth billions but yet it’s full of brands that do not really care for our end users, the clients. Yes, the client’s hair may feel wonderful when they leave the salon but other brands do tend to still mask the problems rather than prevent them in the first place.
No Ordinary comes straight from the salon so has been created for and with our clients in mind. These clients want real hair that they can recreate in their real lives. No BS!

Our message is clear – we have one life and one planet and if we do not change each area of industry to become one of care, for both the customer and the planet, we will have neither for much longer.

Our Philosophy

The No Ordinary brand was born from a need to drive home the value of natural, organic hair care and cosmetics. We believe the products people use should be of the highest quality, but affordable and ethically sourced. And we wanted to be sure that the shampoo & Conditioner we use in our own salon stem from this belief.

So we teamed up with some amazing producers to create our own brand built on positivity, quality and sustainability. A brand that helps spread the message of our philosophy – to live a life less ordinary.



Creativity fuels everything we do here at the Gavin Taylor hair salon, and it’s the driving force behind the No Ordinary brand.

We think outside the box to create new ideas that benefit our customers, our community and our planet. We continually look to grow and evolve and share our journey with everyone around us, helping to build a united commitment to a better world.

We are a small but experienced and driven company and we use our expertise to ensure that everything we produce is as ethical and effective as it can be. As hair care professionals, we know how to use natural, organic and vegan ingredients to achieve healthy results, so you can be sure the No Ordinary range is kind to you, your scalp and kind to the planet.


Most of all, we want to share our experience, not just as hair care professionals but as avid believers in a life less ordinary. We look to spread our message far beyond the walls of our salon, helping future generations build a better tomorrow, starting today.

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